COCA-COLA Launches Subscription Service for Vending Machines

COCA-COLA Launches Subscription Service for Vending Machines

COCA-COLA Launches Subscription Service for Vending Machines
Photo: Timeout Tokyo

Coca-Cola Japan launches a subscription service that let’s customers collect drinks from vending machines using a smartphone app.

Set to go live in mid-April this year, the Coke On app allows customers to avail a subscription service wherein they get to pay the brand’s products for a lower price. 

The subscription costs 2,700 yen or $24.78 per month. However, early birds can avail the service for half of the price amounting to 1,350 yen or $12.39, which is available until May 31.

Nevertheless, the classic coke is not the only product available under the subscription. Subscribers can also buy other alternatives. These include Ilohas bottled water, to their Ayataka brand of green tea, to canned coffee, to sports drinks.

Meanwhile, Coca-Cola is yet to announce if the discounted price is only for the first month. 

Japanese netizens are looking forward to the subscription service. One commenter said: “Seems good if you have a vending machine near your work or home. Not fun to have to search one out though.”

Another netizen posted: “No complaints about it at 1,350 yen. I’ll use it at that price.”

COCA-COLA Launches Subscription Service for Vending Machines
Photo: Sora News 24

However, the company is yet to specify if buyers can save these daily drinks to redeem later, or if they must be redeemed daily.

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“Not really feeling the savings at 2,700 yen, just the pressure to drink every day,” one concerned netizen said.