The World’s Most Popular Pants goes SUSTAINABLE

The World’s Most Popular Pants goes SUSTAINABLE

The World's Most Popular Pants goes SUSTAINABLE
Photo: Forbes

The world’s most popular pants are going sustainable with nearly 70 participating brands turning this into a reality, Treehugger reports.

As per the Ellen MacArthur Foundation guidelines, recycled jeans go at least 30 washes made with 98% cellulose fibers, as per the .

“They have been designed to last longer, better for the environment and health of garment workers,” it said.

H&M, GAP, and Wrangler began selling their own sustainable pants following the guidelines.

A short documentary on YouTube below features the process alongside the brands’ initiatives to their sustainable pants.

The World's Most Popular Pants goes SUSTAINABLE
Photo: Setting Mind

“You can build things in a great way with a good cause, but at the end of the day, if it ends up in a landfill, then there is a problem,” Kelly Slater said.

Slater founded Outerknown, a sustainable clothing-slash-surf brand selling quality beachwear made from organic, recycled, or regenerated materials.

Fashion lines incorporate the Ellen MacArthur Foundation guidelines after a collective sense of frustration with the industry’s waste approach.

Many brands have a sense of obligation to reverse it by extending sustainable manufacturing processes to all clothing in the near future.

Watch the video here:

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